Digital Marketing and Ecommerce Website blog
Stay ahead of the curve with the latest insights from Duelling Pixels’ blog. We share valuable tips, industry trends, and best practices in web design, ecommerce, and digital marketing to help you keep your business at the forefront of innovation.
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Understanding the Convenience Trade-off – How Convenience Influences Consumer Purchasing Decisions
Imagine it’s a typical Tuesday evening. After a long day juggling work and family commitments, you realise there’s nothing for dinner. You consider swinging by the local grocery store, but the thought of navigating aisles and waiting in checkout lines feels exhausting. Instead, you pull out your phone, tap a few times, and voilà—groceries are…
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Why Small Retailers Should Adopt Online Marketplace Software for Growth
Introduction The retail landscape is rapidly evolving, and independent store owners are familiar with the pressure of adapting. Managing a retail business has never been more complex, from handling inventory to engaging with customers online. In addition to the challenges brought by the rise of e-commerce giants, it’s easy to feel like a small fish…
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How Local Australian Shops Can Rank Higher with Voice Search Optimisation
Discover how voice search optimization can help local businesses in Australia attract more customers. Learn how to adapt your content and improve your chances of being discovered in voice searches. Voice search is a growing trend, and local business owners can capitalize on this shift with just a few targeted adjustments. Have you ever been…
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The Power of Empathy in Turning Challenging Customer Interactions into Opportunities
Imagine you’re browsing through your favourite online store late on a Friday evening. After a long week, you’re treating yourself to something special: a little retail therapy to lift your spirits. You find the perfect dress, and with just a few clicks, it’s in your cart and ready for checkout. But as you review your…
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Why Content Marketing and Content Gap Analysis are Your Secret Weapon for Small Retail Success
Running a small retail business in Australia is no walk in the park. The landscape is as vast and varied as the country itself, with towering international corporate giants on one side and a maze of niche suburban competitors on the other. It’s like navigating the outback without a map—every turn presents a new challenge,…
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Why Digital Recipes Are Essential for Food Brand Marketing
Discover the power of integrating digital recipes into your marketing strategy. Learn how digital recipes can enhance your brand’s visibility, influence purchasing decisions, and build long-term customer relationships. Find out why digital recipes are essential for food brand marketing and how they can transform your business. Explore the benefits of shoppable recipes and the impact…
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Why Your Unique Selling Proposition Matters – Unlock the Key to Attracting and Retaining Loyal Customers
Introduction Imagine walking through a bustling weekend market, surrounded by vibrant stalls, each vying for your attention. Vendors are calling out, showcasing their goods, and offering samples. Amidst this lively chaos, one stall catches your eye with a sign that reads, “Handmade, Organic Chocolates – Crafted with Love Right Here in Melbourne.” Instantly, you’re drawn…
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Future-Proofing Your Grocery Store with a Digital Sales Channel You Own
Introduction You’re a local grocery store owner, proudly serving your community with fresh produce and quality products. You’ve built a loyal customer base over the years, but lately, you’ve noticed a shift in shopping habits. More and more people are turning to online platforms for their grocery needs, and you can’t help but wonder if…
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The Benefits of Sales Events for eCommerce Conversion and SEO
Transform your e-commerce business with regular sales events. Learn how to drive traffic, improve conversion rates, and enhance your site’s SEO performance. Discover actionable insights to elevate your online store’s performance.
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Customer Feedback and Analytics: How Chatbots Can Offer Business Insights
Chatbots can provide significant business insights by collecting customer feedback and analysing interaction data. By monitoring customer queries, responses, and behaviours, businesses can identify trends, preferences, and problem areas. This real-time data helps companies to refine their products, services, and customer support strategies effectively.