Come out on Top: 8 Reasons Small Business Blogs Are Important


Blogging combined with social media has become one of the best strategies to boost small businesses.

If you’re a small business owner looking for more clients, starting a blog may help you accomplish your goals.

Knowing how difficult it is to find new clients, we’ve gathered a list of nine reasons why small business blogs can help your business grow. 

Keep reading to learn more about blogging and how to use it to grow your business.

1. Improve Trust with Clients 

If you’re expecting internet users to go to your website to buy a product, you are mistaken. Most people will hop online to look for information about something before they buy.

They also need to know that they can trust a company before they buy from them. When you have blog content that shows someone you know what they need and can meet those needs, you’ll build a sense of trust with people.

2. Drive Traffic to Your Website

The more content you have on your website, the more likely someone is to find you when searching for terms related to your products or services.

Additionally, the more often your website is updated, the higher it will rank on search engines, so just the act of posting regularly, signals to search engines your site is relevant and updated.

Every time you create a new post, it’s provides something else for you to promote on social media, which drives new traffic to your site every time you share something helpful or interesting.

3. Build Relationships with Potential Clients 

Online blogging is not only a way to promote your website or product to create more traffic and sales. It also allows you to connect in a more personal way with your potential clients.

Your blog gives your company a voice that people can relate to. It goes beyond describing what you’re selling and connects directly to visitors.

Plus, you can make it a conversation by adding questions at the end of a blog post. Then make sure someone in the business is replying to comments to create a rapport with those who comment.

4. Stay Ahead of Competition

What’s the difference between your business and every other one in your industry? If you and your competitor are selling the same product, not much. Unless, of course, you use technology to your advantage.

For example, a grocery store with an online ordering service will have an advantage over the grocery which doesn’t. These stores are using technology to get ahead of the competition since they can reach a wider audience this way.

While blogs aren’t exactly new on the scene, having one will help provide an advantage to you over others in your industry for many of the other reasons listed in this post.

A small business with fresh blog posts on its website is more likely to get a visitor who is looking to make a purchase compared to those that only have stale sales pages.

5. Boost Your SEO 

One of your business goals should be to get your website at the top of the search engine results when someone searches for anything in your industry. Search Engine Optimisation (SEO) is what will get you there.

SEO allows you to include tons of keywords surrounding your industry that let search engines know you’re the place with all the information.

If all you have are a few pages about your business and products, it’s impossible to fit too many keywords in. However, with blog posts, you can have an unlimited number of keywords that will help your business be found.

Search engines also love fresh content, so the more often you post, the higher your posts will appear on Google, Yahoo, Bing, and other search engines.

This translates in more people clicking on your website and creating more opportunities for your business to grow.  

6. Show Your Company’s Values

Blogging is not just a way to make money. It’s also a way to show your clients the true identity of your business.

Your company has a mission statement and values, but most people aren’t going to look for those specifically. Even if they read them, they may not fully believe or understand them.

Through your blog posts, you can begin to show potential customers what your company is all about.

For example, if you give part of your profits to a charity, you can create blog posts about that charity and why you chose to give to them. This also helps people see that your company is filled actually with real people who care.

7. Create Opportunities for Sharing

Social media marketing and blogging go hand-in-hand. Why? Because you need content for social media. Moreover, there’s no better place to get content than from your blog.

It goes both ways, too. When people find your blog post through a web search, you can connect them with your social media accounts. This will help ensure they see your content again.

Besides that, when a customer shares your blog posts through any social media platform, it creates the potential for viral traffic and exponential market growth.

8. Creates a Community

Humans are social creatures by nature. It’s one of the reasons social media platforms are so popular. We crave connections with other people.

What does this have to do with blogging?

Blogging helps you create a community of clients and customers. The primary way to do that is in the comment section of blog posts. As people interact with each other, they feel like they’re not alone.

This also helps them trust your company as they can see that other people like them are also interacting with you.

Looking for More Info on Small Business Blogs? 

Now you know eight reasons why small business blogs are crucial for small companies. As you can see, blogging can help you find more clients and grow your business.

Do you want your business to reach its full potential with a blog? 

Contact us today for more information on how we can help you accomplish all of your business goals through a blog.

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