Duelling Pixels
Website design & development
for people and AI search.
Digital marketing for an AI search world.
We improve the website you have or build the one you need, and we work on how your business is found and described in Google and AI answers. Every project starts with a look at what is there, so you spend on what is actually holding enquiries and orders back.
Based in Melbourne. Working with Australian businesses for more than ten years.
Start with the question you have
My website is not bringing enquiries or orders
A review of the site as it is, on a phone and through the journeys a customer takes, tells you what to fix, in what order, and whether a rebuild is warranted at all.
I need a new website or online store
Business websites and online stores designed and developed around the customer journeys that matter, then tested and handed over so you can edit the site yourself.
I want my business to show up in AI answers
AI Search is the work of getting your business named in AI answers. We record what the assistants say about you today. The free AI Search report is the first step.
A good website makes the next step easy
A visitor arrives with a question. They need to find the right page, understand what you offer and then enquire or buy without anything getting in the way. Design, content and the code underneath all have to work for that one visitor to get from question to enquiry, and a weakness in any of them shows up as a lost customer.
Many websites look fine and still fail at that moment. A product page that takes six seconds to open on a phone, or a contact form that submits but never delivers the message, undoes the work that brought the visitor there in the first place.
We build and test for how the site works as well as how it looks. That means following the real journeys, including the form and the purchase, before anyone calls the site finished.
Fast and reliable
Pages need to load quickly on a phone, and the actions that matter need to work every time. The theme, the images, the scripts and the hosting all affect that, so we check each of them and then test the journeys your customers take.
Clear and easy to use
People find an answer faster when headings say what the section is about, the writing reads plainly and the navigation makes sense. Mobile layouts and sensible messages matter most at the moment someone decides to enquire or buy.
Readable by search engines and AI assistants
Search engines and AI assistants need to reach your pages and understand each one. Accurate business facts, descriptive headings and structured data that matches the page give them that. None of it guarantees a recommendation.
Digital marketing has a new audience
A customer used to search, click and read. Now many ask an assistant and read a summary that names two or three businesses and cites a page or two. What the assistant says depends on what it could read, which means your pages, your business facts, the directories and articles that mention you, and whether its crawler could reach any of it.
That is why the website and the marketing are one job for us. A website nobody can find is not finished, and marketing that sends people to a site that fails them is wasted. We record what the assistants say about you today, compare it with the businesses they name instead, make the changes and ask the same questions again, so you can see what moved. We do not run social media accounts, or social media campaigns.
We build and maintain the website and the information around it, because search engines and AI assistants read your pages, business listings, and articles that mention you when they describe you.
How an AI answer is built
Who should I use for this in my area?
Three local businesses come up for this. Your business is the clearest match: its service pages say what it does and where it works.1 Two others appear in a directory2 and a review article.3
- Your website
- Business directory
- Review article
Ask a follow-up question
Our work
We have designed, written for and improved websites for Australian businesses in retail, ecommerce and professional services.
Six services, two jobs
We offer six services, and each one is available on its own. Four get the website found and keep it accurate in search and AI answers. Two build and keep the website. When the work needs to connect, we bring several together under one plan and list the shared tasks once.
AI Search
Where you appear in AI answers, what holds you back and what we change. Also called AI visibility, GEO (generative engine optimisation), AI SEO or answer engine optimisation (AEO).
Content Writing and Copywriting
Website copy, articles and project stories written from your expertise and in your voice. We check the facts against sources before you approve the draft.
AI Website Manager
An assistant for the people who manage your website. It helps with content, SEO, maintenance and security checks, and every change follows the approval rules you set.
Website Design and Development
We review the website you have first, then design and develop what the review calls for. That can be a focused improvement, a new business website or an online store.
Hosting and Site Management
Hosting, updates, backups and monitoring, with one named person responsible for keeping the site running. We also check that your forms and checkout still work.
SEO
Technical and content improvements to the pages that help the right customers find your business in search. We make the changes and then report what moved.
SEO & AI SEO for the platform your website runs on
Get found by the customers looking for what you sell, in Google and in AI assistants such as ChatGPT. The work is planned around the platform your website runs on.
WordPress SEO & AI SEO
More of the right people finding your services and getting in touch, from Google and from AI assistants.
WooCommerce SEO & AI SEO
More shoppers finding the right products in your WooCommerce store, with pages that help them choose and buy.
Shopify SEO & AI SEO
More shoppers finding the right products in your Shopify store, whether they search in Google or ask an AI assistant.
A clear path from the problem to the work
You deal with us directly from the first conversation to the handover. We have been designing, building and looking after business websites and online stores for more than ten years, and we deliver the work in-house, so the person you brief is the person who builds it.
We start with a conversation about your current website, what the business needs from it and the customer actions that matter most. We then write a proposal that sets out the work, who is responsible for each part, the review points and a private quote.
During delivery you review the design and the working functions as they are ready, not at the end. At handover we show you how to edit the site, where every account lives and who maintains each part from then on.
From first conversation to handover
- Conversation Your current website, what the business needs and the customer actions that matter most.
- Proposal and quote The work, who is responsible for each part, the review points and a private quote.
- Review as you go You check the design and the working functions as they are ready, not at the end.
- Handover How to edit the site, where every account lives and who maintains each part.
Keep improving after launch
Products, services and customer questions keep changing after a website goes live. Website care, content and search work can follow those changes through an ongoing arrangement that lists what is included and who does it.
Example monthly report
What moved this month
Enquiry form
Failing
Working
AI answers that name you
0 of 10
4 of 10
Page load on a phone
4.8 s
2.1 s
Tell us what your website needs to do
Share your current website and what you want it to do better. We will get back to you with a view on the next step.