Jagers Carpets is a family flooring business in Camberwell, Melbourne. Michael started it more than forty years ago, and his daughter Caitlin runs it today. They sell carpet, vinyl, timber, laminate and rugs from the Toorak Road showroom, and their own team measures, cuts and lays it. Customers range from homeowners and landlords to real estate agents, offices and schools. The website had one job: show the range clearly and turn the visit into a free measure and quote.
What we did
We designed and built the site, and wrote the copy. The flooring ranges sit in an online catalogue, so a customer can browse carpets, hard flooring and rugs at home, shortlist what they like and then call or visit the showroom for a quote. Each range has its own page, and the site makes the next step plain on every page: book a free measure and quote.