BPM Projects is a multi-discipline engineering, project delivery and advisory firm in Heatherton, Melbourne, working for the energy and mining sectors. Founded by Mark Butters more than a decade ago, it has delivered over 150 projects and holds ISO accreditation for quality, environment and safety. We had hosted BPM’s website for years, but the site itself no longer matched the firm’s standing. BPM needed a site that would show the breadth of its services, prove its track record with real projects and bring in the right enquiries through search.
What we did
We handled the whole project: planning, design, development, copywriting, content and images. Planning started with research into the searches BPM’s clients make and a new site structure built around them. We drew up five visual directions and merged the strongest into one. The site is a custom build with a library of case studies that visitors can filter by sector and by service. We reworked 27 of BPM’s documents into 17 pages and the first 16 case studies, with new pages for each part of the energy sector and service pages written so that both people and AI search tools can read them clearly. We generated the hero images, and the site passed speed and accessibility checks before it went live in May 2026.
The result
More of the people who see BPM in Google now click through. In the four months after launch, visits from Google search were up 64% on the same months a year earlier, from the same number of appearances in search results. The site also moved significantly higher in Google’s rankings.