WordPress SEO
WordPress SEO. Built for Businesses, Not Online Stores.
Technical SEO, content strategy, local visibility, and organic growth — built around how WordPress sites generate enquiries and build authority. Every action is measured against leads, not just rankings.
Most WordPress site owners have tried SEO at some point. Maybe an agency wrote some blog posts and built a few backlinks. Maybe someone installed Yoast and filled in the green lights. The monthly report showed keyword positions and impressions, but there was no clear connection between the SEO work and the enquiries coming through the door.
The problem isn’t SEO itself. The problem is that many SEO agencies apply the same generic playbook to every website. WordPress sites have specific technical considerations — permalink structures, taxonomy handling, internal linking architecture, Core Web Vitals performance, and content organisation — that need platform-aware configuration. And business websites have different SEO goals than online stores. You’re not trying to rank product pages. You’re trying to build topical authority, capture local search intent, and turn organic visitors into enquiries.
We handle WordPress SEO from the technical foundations up. Every action is tied to organic enquiries and conversions, and we report on it monthly so you can see exactly what’s working.
We’ll review your site’s organic performance and identify where WordPress-specific SEO can make a measurable difference.
Three Reasons Businesses Choose Us
WordPress-Specific Technical SEO
Permalink configuration, taxonomy indexation, Core Web Vitals, internal linking architecture. We focus on the technical issues that affect WordPress sites specifically — not a generic checklist applied to every platform.
Leads and Enquiries as the Primary Metric
We track organic conversions as the primary success metric. Every month you get a report showing which SEO actions are contributing to form submissions, phone calls, and enquiries — not just rankings and impressions.
A Structured Retainer With Monthly Accountability
Starts with a WordPress-specific technical audit and 6-month strategy. Monthly strategy call and report that connects actions to outcomes. No automatic renewal — at 6 months, we review results together.
Six Areas of WordPress SEO
We cover six areas that have the most impact on organic performance for WordPress business websites.
Technical SEO Audit (WordPress-Specific)
Permalink configuration, taxonomy and tag page indexation decisions, XML sitemap structure, robots.txt, Core Web Vitals, internal linking depth, redirect chains, and WordPress-specific structured data. A prioritised action plan — not a generic checklist.
Content Strategy and Blog Development
Keyword research targeting commercial intent and content gaps. Content cluster planning — pillar pages supported by related blog posts. Blog briefs with target keywords, headings, and internal linking targets. Featured snippet optimisation for high-opportunity queries.
Local SEO
Google Business Profile setup, optimisation, and ongoing management. Local business schema markup. Citation building and NAP consistency. Location page creation for multi-location businesses. Review management strategy and local keyword content development.
Internal Linking Architecture
Restructure internal linking to direct authority toward your most important service and location pages. Improve crawl efficiency and ensure new content is discovered quickly. Repeatable linking patterns your team can follow when publishing new posts.
Core Web Vitals and Page Performance
Google uses Core Web Vitals as a ranking signal. We identify the specific performance issues affecting your site — render-blocking resources, unoptimised images, plugin bloat, database issues — and coordinate fixes with your development team or ours.
Monthly Organic Performance Reporting
Organic traffic, keyword rankings, Core Web Vitals, and organic conversions — every month. Which pages are generating leads, where the next opportunities are, and what we’re doing about it. If a strategy isn’t contributing to enquiries, we adjust it.
Three Retainer Tiers — Clear Scope, No Surprises
Every tier includes a WordPress-specific technical audit, 6-month strategy, monthly reporting, and a strategy call. Minimum 6-month engagement on all tiers. No automatic renewal.
Foundation
Best for small to medium WordPress sites with limited current SEO. Local businesses, single-location service providers, professional practices.
- WordPress-specific technical SEO audit
- 6-month strategy with monthly action plans
- Technical implementation and fixes
- Google Business Profile optimisation
- Local SEO foundations (schema, citations, location pages)
- 1–2 blog post briefs per month
- Monthly reporting with conversion tracking
- Monthly strategy call (20 minutes)
Growth
Best for established WordPress sites ready for aggressive content and local SEO growth. Multi-location businesses, regional service providers, content-driven businesses.
- Everything in Foundation
- Expanded keyword research and content gap analysis
- 3–4 blog post briefs per month (content production available)
- Content cluster development
- Featured snippet targeting
- Internal linking architecture overhaul
- Core Web Vitals optimisation (coordinated with development team)
- Monthly strategy call (30 minutes)
Authority
Best for large WordPress sites competing for high-value keywords. National businesses, competitive industries, sites with substantial existing content.
- Everything in Growth
- Comprehensive content strategy with 5+ pieces per month
- Advanced internal linking management
- Multi-location local SEO management
- Competitor monitoring and response
- Content refresh and optimisation programme for existing pages
- Monthly strategy call (45 minutes)
How the Retainer Works
WordPress SEO is a structured engagement with clear phases — not an open-ended retainer where you’re left wondering what’s happening each month.
MONTH 1
Technical Audit and Strategy
Full WordPress-specific technical SEO audit, keyword landscape research, competitor analysis, and a 6-month SEO strategy with prioritised actions. You’ll know exactly what we’re doing, why, and what outcomes we’re targeting.
MONTHS 2–3
Technical Foundations and Quick Wins
Implement technical fixes from the audit. Schema markup, permalink optimisation, crawl improvements, Core Web Vitals fixes, and sitemap restructuring. Optimise highest-value service and location pages for immediate ranking improvements.
MONTHS 4–6
Content, Local SEO, and Growth
With technical foundations in place, focus shifts to content creation, internal linking improvements, local SEO development, and ongoing page optimisation. Monthly reporting tracks organic conversions, keyword movements, and traffic growth.
MONTH 6+
Review and Renewal
Review results against the targets set at the start. If the retainer is delivering value, continue with a refreshed strategy. If priorities have shifted, adjust the plan. No automatic renewal — everything we’ve built is yours to keep.
Frequently Asked Questions
How long until I see results from WordPress SEO?
Technical SEO improvements like schema, sitemaps, and crawl fixes can show results within weeks. Rankings and traffic improvements typically become measurable within 3–4 months. Meaningful growth in organic enquiries usually takes 4–6 months, which is why our minimum engagement is 6 months. We report on progress monthly so you can see the trajectory from the start.
Do you write the blog content or just provide briefs?
Both options are available. The retainer includes content strategy and blog post briefs. Content production (writing, editing, publishing) can be included in the retainer or handled by your own team using our briefs and keyword targets.
Can you work alongside my existing marketing team or agency?
Yes. We handle the WordPress-specific SEO work and can integrate with your broader marketing strategy. We collaborate with your team on content planning, share keyword research, and coordinate on-page changes.
What if I already have an SEO agency that isn’t getting results?
Many WordPress site owners come to us after working with a generic SEO agency that didn’t understand the platform’s specific considerations. We can review what’s been done, identify the gaps, and either work alongside your existing agency on the WordPress-specific technical work or take over SEO entirely.
Do I need to be on Duelling Pixels hosting to use this service?
No. Our SEO retainer works regardless of your hosting provider. That said, sites on our managed hosting platform benefit from faster page speeds and better Core Web Vitals, which directly support SEO performance.
What happens after 6 months?
We review results against the targets we set at the start. If the retainer is delivering value, we continue with a refreshed strategy for the next phase. If your priorities have changed, we adjust the plan. There’s no automatic renewal. You keep everything we’ve built — all optimisations, content, and technical improvements are yours.
How is this different from your WooCommerce SEO service?
WooCommerce SEO focuses on product page optimisation, Google Merchant Centre and product feed management, product schema, and ecommerce-specific technical SEO like faceted navigation and crawl budget for large catalogues. WordPress SEO focuses on content-driven organic growth, local SEO, blog strategy, and lead generation through service pages — the challenges specific to business websites rather than online stores.
Related Services
WordPress SEO works best when your site’s foundations are solid. These services complement your SEO retainer.
WordPress Web Design
Need a WordPress site built with SEO foundations from the start? Every new build includes technical SEO setup, structured data, semantic HTML, and Search Console configuration as standard.
WordPress Hosting
Slow sites hurt rankings. Our managed hosting platform includes a dedicated server, enterprise caching, and infrastructure optimised for Core Web Vitals performance — which directly supports your SEO results.
WordPress Development
Need custom development to support your SEO strategy? Our development team can build custom schema implementations, internal linking tools, performance optimisations, and bespoke functionality your site requires.
WooCommerce SEO
Selling online? Our WooCommerce SEO service handles product page optimisation, Google Merchant Centre, product feed management, and ecommerce-specific technical SEO — built for stores that need to rank products and drive organic sales.
Websites & Ecommerce, Built to Perform.
You don’t need to commit to a full retainer to get started. We’ll review your site’s technical SEO, identify the WordPress-specific issues affecting your organic visibility, and outline a clear strategy. Start with a free Site Health Check, which includes an SEO assessment.