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Criteria for Designing an SEO-Friendly Website
Search engine optimisation involves a multifaceted approach to digital marketing. SEO stretches beyond basics such as keyword optimisation to complex technical practices. If you’re trying to draw traffic to your…
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Social media for SEO
In 2014, a Google official clarified that social media metrics do not affect search result rankings. Yet a quick look at business websites that have the top positions on search…
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How to accelerate growth with an effective SEO strategy
Most small businesses operate with a very tight marketing budget. Without the deep pockets to run TVCs or radio ads, many were limited to flyers, mail inserts or point-of-sale materials…
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On-Page Search Engine Optimisation Guide for your Blog Posts & Website Content.
A couple of weeks ago, we wrote about how search engine bots read your blog posts differently to you and me. The importance of on-page optimisation, how it is not…
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On-Page SEO optimisation for business staff.
Optimising your business website is important if you want to be seen online by your audience. It is likely you’ve heard On-page SEO going around, and it is the practice…
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Website Redesign: What to Expect and How It Will Increase Sales
As of the end of December 2018, there were 4.1 billion internet users across the world. That’s over half of the world’s population. Spending money online is becoming increasingly more common. In…
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Decimal Values in the Product Quantity Field
In some industries products are often sold in units less than 1, an example of this would selling groceries online. Many of the fruit and vegetable items are purchased by…
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Blogging For the B2B Market: 7 Important Things to Consider
When you’re targeting the B2B market, you might think blogging isn’t an effective strategy but this is far from the truth. The people that make decisions for businesses do their…
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Adding a unit of measure to your product pricing
As ecommerce and selling online becomes ever more popular, the diversity of product types that businesses are looking to sell online is increasing. Not all these products are contained within…
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Why Blogging and SEO Are So Important to Your Small Business
Today’s customer is different from the traditional customers described in most sales and business books. Today’s customer wants education and resources. They want to know the in’s and out’s of…
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Come out on Top: 8 Reasons Small Business Blogs Are Important
Blogging combined with social media has become one of the best strategies to boost small businesses. If you’re a small business owner looking for more clients, starting a blog may…
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Keeping Up With the Web: Retail Blogging Tips For Grocery Stores
Grocery stores with a physical presence have more marketing options than their online competitors. That’s because when your customers are in your grocery store, you have the opportunity to get…