Digital Marketing and Ecommerce Website blog
Stay ahead of the curve with the latest insights from Duelling Pixels’ blog. We share valuable tips, industry trends, and best practices in web design, ecommerce, and digital marketing to help you keep your business at the forefront of innovation.
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WooCommerce vs Shopify
Success in the e-commerce sphere relies upon choosing the right platform for your store. Shopify and WooCommerce are two of the leaders in the market, but they represent very different propositions to business owners. So, which one is right for you? Read on as we compare WooCommerce and Shopify. Cost Comparison Shopify is available on…
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The Advantages of Using a Restaurant Online Ordering System
Delicious, high-quality food is necessary for success in the restaurant business, but customers may also make dining choices based on convenience. They might forego their favourite restaurant for an alternative that offers food ordering online, contactless pickup, or delivery. In today’s restaurant industry, these services are not merely nice extras for customers; they are necessary…
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What Small Businesses Need to Know About Google’s Core Web Vitals
There was a time when starting a small business was something of a pipedream that very few pursued, simply because competing with established businesses was nearly impossible. But then the internet arrived, and the dream became a little more achievable. These days, the plethora of digital and cloud tools available mean that the smallest of…
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How to Structure Your eCommerce Website from an SEO Point of View
These are exciting times if we want to sell products to as broad an audience as possible. It’s relatively easy to set up a website to display our product or services, and there are many payment processing solutions available to help gather the cash. But nobody said that it would be easy to make everything…
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3 SEO Improvements for Your Website as Businesses Face Quieter Times
As businesses face quieter times, here are 3 SEO tasks to do on your website for a successful second half on the year Experts are now warning that the dreaded global economic recession following the worsening COVID-19 pandemic is beginning to hit. Global markets are still in turmoil as governments and central banks in various parts of…
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Criteria for Designing an SEO-Friendly Website
Search engine optimisation involves a multifaceted approach to digital marketing. SEO stretches beyond basics such as keyword optimisation to complex technical practices. If you’re trying to draw traffic to your site organically, then optimisation should begin on the website itself. You’ve probably heard about on-page SEO, but what really makes a website as a whole SEO…
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Social media for SEO
In 2014, a Google official clarified that social media metrics do not affect search result rankings. Yet a quick look at business websites that have the top positions on search engines reveals that most of them also have a strong social media presence. Indeed, in 2018 researchers at Hootsuite found that website articles with social…
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How to accelerate growth with an effective SEO strategy
Most small businesses operate with a very tight marketing budget. Without the deep pockets to run TVCs or radio ads, many were limited to flyers, mail inserts or point-of-sale materials in the past. Thanks to social media, the Internet and digital marketing, the playing field has been somewhat levelled. Marketing technology has enabled small businesses…
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On-Page Search Engine Optimisation Guide for your Blog Posts & Website Content.
A couple of weeks ago, we wrote about how search engine bots read your blog posts differently to you and me. The importance of on-page optimisation, how it is not just about optimising the content, we discussed HTML tags, what they are, and how to use them correctly. If you missed this post, you could…
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On-Page SEO optimisation for business staff.
Optimising your business website is important if you want to be seen online by your audience. It is likely you’ve heard On-page SEO going around, and it is the practice of optimising each webpage individually to be able to rank higher in the relevant search engine results. Ranking higher leads to better traffic from those…