Useful articles written from your business knowledge
Articles written from what your business knows
A good article helps someone compare options, understand a problem or prepare for a service. It gives them something they can act on and shows where that information came from.
Choose a question worth answering
Customer questions, search data and your existing content all reveal subjects that need a better explanation. Sometimes the right job is to update an article you already have, since a second piece on the same subject leaves the original gap open.
We agree the reader, the purpose and the outline with you before drafting. That gives the article a reason to exist and a next step for the person who finishes it.
Where the subjects come from
Customer questions
Search data
Your existing content
Sometimes the job is updating an article you already have
Bring your experience into the article
The detail that makes a subject worth reading usually sits with the people doing the work, not in a general summary. Notes, source documents and an interview with the right person give us examples and explanations that desk research would miss.
We research the supporting factual claims and write from your expertise in your approved voice. Client stories, quotes and first-hand experience need a real source and permission to use them, and any specialist review or business approval is named before publication.
Needs a real source and permission
Client stories
Never invented
Quotes
Never invented
First-hand experience
Never invented
Make the finished piece usable
The scope covers the research, the drafting, headings, links, metadata and the agreed number of revisions. We keep the source information so the piece can be checked later, and we deliver the article in the format you need.
The proposal sets the number of articles, the interviews we need, how deep each piece goes and the dates you can expect each draft and each revision.
What this does not include
Images, entering the copy into the website, publishing and later updates are separate tasks, quoted when you want them. We do not invent customer quotes, results or first-hand experience, and we do not provide specialist legal, medical or other professional approval.
Questions about article writing
Do we need to provide a first draft?
No. Notes or an interview give us the starting material. We prepare the outline and the draft, then your named approver checks the business facts and the final copy.
Can an existing article be improved?
Yes. Outdated facts, missing explanations, a confusing structure or weak links can each justify an update, and the review shows which changes the piece needs.
Is more content always the right answer?
No. A site often needs better service information or an update to existing material first. We look at those needs before proposing a list of new articles.
Which subjects do your customers keep asking about?
Tell us about your audience, the expertise in your business and the content you already have. We will get back to you.