Digital Marketing and Ecommerce Website blog
Stay ahead of the curve with the latest insights from Duelling Pixels’ blog. We share valuable tips, industry trends, and best practices in web design, ecommerce, and digital marketing to help you keep your business at the forefront of innovation.
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Criteria for Designing an SEO-Friendly Website
Search engine optimisation involves a multifaceted approach to digital marketing. SEO stretches beyond basics such as keyword optimisation to complex technical practices. If you’re trying to draw traffic to your site organically, then optimisation should begin on the website itself. You’ve probably heard about on-page SEO, but what really makes a website as a whole SEO…
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Social media for SEO
In 2014, a Google official clarified that social media metrics do not affect search result rankings. Yet a quick look at business websites that have the top positions on search engines reveals that most of them also have a strong social media presence. Indeed, in 2018 researchers at Hootsuite found that website articles with social…
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How to accelerate growth with an effective SEO strategy
Most small businesses operate with a very tight marketing budget. Without the deep pockets to run TVCs or radio ads, many were limited to flyers, mail inserts or point-of-sale materials in the past. Thanks to social media, the Internet and digital marketing, the playing field has been somewhat levelled. Marketing technology has enabled small businesses…
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On-Page Search Engine Optimisation Guide for your Blog Posts & Website Content.
A couple of weeks ago, we wrote about how search engine bots read your blog posts differently to you and me. The importance of on-page optimisation, how it is not just about optimising the content, we discussed HTML tags, what they are, and how to use them correctly. If you missed this post, you could…
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On-Page SEO optimisation for business staff.
Optimising your business website is important if you want to be seen online by your audience. It is likely you’ve heard On-page SEO going around, and it is the practice of optimising each webpage individually to be able to rank higher in the relevant search engine results. Ranking higher leads to better traffic from those…
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Website Redesign: What to Expect and How It Will Increase Sales
As of the end of December 2018, there were 4.1 billion internet users across the world. That’s over half of the world’s population. Spending money online is becoming increasingly more common. In fact, it’s estimated that in 2019, it is expected that 1.92 billion people will purchase one or more things on the internet. The Australian eCommerce…
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Decimal Values in the Product Quantity Field
In some industries products are often sold in units less than 1, an example of this would selling groceries online. Many of the fruit and vegetable items are purchased by users in quantities less than 1kg in store. This pricing can be reflected online, so the customer knows that they purchasing the same product online…
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Blogging For the B2B Market: 7 Important Things to Consider
When you’re targeting the B2B market, you might think blogging isn’t an effective strategy but this is far from the truth. The people that make decisions for businesses do their research through blogs, whitepapers, and other online resources. If your website doesn’t have a blog, you’re behind the times. Continue reading to learn how you…
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Adding a unit of measure to your product pricing
As ecommerce and selling online becomes ever more popular, the diversity of product types that businesses are looking to sell online is increasing. Not all these products are contained within a single unit. Some products are sold by weight or length/width, or at times the store would like to stipulate the unit quantities of a…
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Why Blogging and SEO Are So Important to Your Small Business
Today’s customer is different from the traditional customers described in most sales and business books. Today’s customer wants education and resources. They want to know the in’s and out’s of a product or service before purchasing it. Where are they finding this information? Through search engines. Don’t worry, your company can provide valuable insight for…