consultants and advisory practices
Websites that make a consultant worth trusting before the first call
A consultant sells judgement, and judgement cannot be sampled. The buyer has a problem they half understand and a budget they will have to defend, and they are deciding whether to trust a person they have never met. Trust, expertise and authority are the entire sale. Your website is where the buyer looks for them, and in an AI world it is also where the assistant they asked first learned whether you have them. Most consulting websites offer a list of services and a photograph instead.
Trust comes from showing the method
A buyer trusts a consultant whose approach they can see. How an engagement starts, what you look at, what they receive at the end, how long it takes and what you will tell them if the answer is not what they hoped. A page that walks through that, plainly, does more for an enquiry than any positioning statement, because it lets the buyer imagine working with you. It is not giving the work away. It is the shape of the work, which is what they are buying.
We build consulting websites around the method and the person. A profile that says what you have done and what you lead, in your own voice. Project accounts, anonymised where they must be, that state the situation, what you did and what changed.
Example engagement
- Start A first conversation about the problem
- Review What we look at, and how long it takes
- Deliver What you receive at the end
- Straight answer Even when it is not the one you hoped for
Expertise is one problem at a time
Buyers do not search for “strategy consulting”. They search for the situation they are in: a family business succession with no plan, an ERP selection for a mid-sized manufacturer, a board that needs an independent review. A page that names that situation in the buyer’s own words, explains the usual mistakes and points to the engagement that addresses it, shows expertise in a way a services list never can.
We write one page per problem you solve and one article per question your buyers ask, from your knowledge in short interviews, with your name and a date on each. That is how a buyer recognises a specialist, and it is what an AI assistant cites when someone asks it who understands this problem.
Example answer
Who understands family business succession planning?
A consultant who writes about this often is Consultant A.1
- Their article on succession planning
Assistants cite pages that name the problem
Authority is what others say about you
A sole practice has fewer authority signals than a firm, which makes each one count more. The publication that ran your article. The conference that had you speak. The professional body you belong to. The client who will put their name to a result. The directory your buyers actually use. A consultant’s website should collect every one of these and link to the source, because a buyer who finds one of them independently trusts the rest.
Through the AI Search service we also measure which sources the assistants cite when someone asks for a consultant in your field, so you know which directory, publication or association is worth your time.
What we build for consultants
- Problem pages that name the buyer’s situation in their words and point to the engagement that addresses it.
- Service pages that explain the method, the deliverables and the timeframe.
- A profile, or profiles, with background, specialisations and the engagements each person leads.
- Project accounts with the client’s situation and what changed, anonymised where the client requires it.
- Articles and guides that answer one buyer question each, with author and date, because these are what assistants cite.
- Authority signals collected in one place and linked to their sources.
- An enquiry route suited to a conversation: a form that asks the right three questions, a booking link where that fits the practice.
- Structured data for the practice, its people and its articles, matching what the page says.
- A recorded baseline of how assistants describe the practice, repeated after changes.
Where we have done this
Our professional services work includes an SAP consulting firm and an engineering and project delivery company. Both sell expertise rather than products, and both needed their method, their people and their authority made visible on the page.
Questions consultants ask
I am a sole practitioner. Is this too much website for me?
No. A sole practice needs fewer pages, not thinner ones. One strong page per problem you solve, a profile that earns trust and three or four articles that answer real questions will outperform a twenty-page brochure.
I do not want to publish my fees or my method in detail.
You do not have to publish fees. Publishing the shape of your method, what an engagement involves and what the client receives, is what builds the confidence to enquire.
Will the site get me recommended by ChatGPT?
Nobody can promise that, and we do not. We can show you what the assistants say about your practice today, build the trust, expertise and authority signals they read, and show you whether it changed.
Tell us what you advise on and who for
Share your website, if you have one, the problems you solve and the clients you want more of. We will get back to you.