WooCommerce stores built around products and purchases
WooCommerce web design for stores built around products and purchases
Duelling Pixels provides WooCommerce web design for Australian stores, so shoppers can find, choose and buy on a phone. Behind that, your staff need each order to arrive with the right options, price and delivery rule. We design the store around both sides of that order, whether you need a new store or a better version of the one you have.
Planning before the layout
Product options, stock information and delivery rules decide what the store has to show and do. They also shape the work your team does after each order comes in. We settle those rules first, because a layout designed before the rules exist tends to get rebuilt.
A delivery rule, for example, might decide whether the store needs a postcode checker and whether a minimum order shows before checkout.
<!– panel: Settled before the layout –>
Settled before the layout
Product options
Settled first
Stock information
Settled first
Delivery rules
Settled first
Then the layout, so it is not rebuilt later
Designing a new WooCommerce store
WooCommerce website design for a new store covers each step from finding a product to paying for it. It also covers the parts your staff look after:
- Category and product information that helps people choose.
- Search and filters that suit the catalogue and help shoppers narrow it down.
- Product options, availability and order details.
- Mobile cart and checkout.
- Payment, delivery and customer messages, so shoppers know how they will pay and how their order reaches them.
- Editable content and staff guidance, so your team keeps the store’s content up to date.
Duelling Pixels designed and built the WooCommerce store for Original Race Australia. We built its shop, cart and checkout for phones first, and every product page carries its sizing chart.
Redesigning an existing WooCommerce store
Before anyone talks about replacing an existing WooCommerce store, we review its content, product data and URLs alongside its technical condition. Then we say what to keep, change or replace, and if an improvement will do, we say so.
Duelling Pixels rebuilt the WooCommerce store for Costume Wonderland. We first steadied the old site so it could trade, then rebuilt the store from the ground up on our own theme. Search sits at the front. A live filter narrows costumes by size, type and occasion, and we redesigned the product, cart, checkout and account pages.
If your products are on another platform, the source data and the destination need checking first. Read about moving to WooCommerce.
Orders and the systems behind them
Your accounting, stock and fulfilment systems each need the right information from an order. Before the store sends orders to any of them, we decide which system is the one your team trusts for each detail: order totals and payments in accounting, stock levels in the stock system, delivery details in fulfilment. We also decide what happens when an order’s details fail to reach one of them.
Where the store needs a function that no existing plugin handles well, custom WooCommerce development builds it.
<!– panel: Example: which system owns each record –>
Example: which system owns each record
Order totals and payments
Accounting
Stock levels
Stock system
Delivery details
Fulfilment
And a plan for a transfer that fails
Testing and scope of a WooCommerce build
Before launch, we test loading, access for search engines and the important transactions against the requirements you signed off. One of those transactions might be a purchase with product options and a delivery rule. Large catalogues or unusual rules get their own defined scope.
The build covers the design, development and testing of the store, and we name integrations with your other systems, catalogue entry and ongoing services separately in a private proposal. You can have the work as a one-off project or as ongoing help. We quote it after a conversation about your store.
An Australian WooCommerce web design company in Melbourne
Duelling Pixels is based in Melbourne, works with businesses across Australia and has been designing, building and looking after business websites and online stores for 15 years.
We read every enquiry, and Nicholas Duell leads the work that follows. We do the work in-house, so the person you brief is the person who builds, tests and hands over the site.
Questions before a WooCommerce store build
Will the store work on phones?
Yes. The mobile cart and checkout are part of the design from the start.
What happens after launch?
You can commission care, hosting, WooCommerce SEO and content individually or together. The handover names who owns each ongoing task, so your team knows what it looks after and what we do.
Tell us about your WooCommerce store
Describe your store, new or existing, and the purchase or staff workflows it needs to handle. We will get back to you.