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Category: SEO
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Google Says Its AI Answers Need No Special SEO
Google AI Overviews SEO, in Google’s words. It says no special optimisation is needed. Here is what it names and what stores need in Merchant…
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Where AI Assistants Get Their Information About Your Store
ChatGPT and Gemini read more than your website. Here is what the AI companies say they read, in five groups, and how a store owner…
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Does llms.txt Do Anything? What the AI Companies Have Said
None of OpenAI, Anthropic, or Perplexity says it reads llms.txt, and Google Search ignores it. What they, Shopify and SEO plugins say, October 2026.
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AI SEO vs GEO vs AEO, what each name covers for a store
Shopify calls it GEO, WooCommerce calls it AEO and Google calls it SEO. What each name covers for a store, and what to ask before…
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Edge of Search 2026 and the dog harness that explained modern search
I went to Edge of Search 2026 expecting to learn how SEO changes when people use AI. I came home with a bigger question about…
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Your Website Is Now a Knowledge Site
Ask ChatGPT who does what your business does in your area, without mentioning the business name. Read the answer carefully. If your business is named…
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The answer arrives already chosen
AI hasn’t just added a new place to be found. It’s becoming the layer your customers decide through — and it gives them a sense…
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Is Google’s Engine Being Dismantled?
Over the past few months, something has turned up in our clients’ website analytics that wasn’t there a year ago: a steady, growing stream of…
