Websites shaped around the way your business sells
Websites by industry
The right website depends on what the business sells and how a buyer decides. A butcher taking online orders needs a delivery cut-off customers cannot miss. An engineering firm needs its accreditations on the page before a procurement buyer will read anything else. A plumber needs a licence number and a phone number visible to someone standing in water. The pages below explain what each kind of business needs from its website and from the search engines and AI assistants that send it customers.
Three kinds of buyer, three kinds of website
An online store sells a product the buyer can see, so the website’s job is to make choosing and paying easy and to keep stock, orders and accounts in step behind the scenes. A professional services firm sells judgement the buyer cannot see, so the website’s job is to make the method, the people and the evidence visible before the first conversation.
A trades customer is different again: they are standing in the problem and decide in minutes on licence, locality and reviews. The three need different pages, different functions and different proof. They share one requirement: the information has to be plain enough that a customer, a search engine and an AI assistant all come away with the same accurate picture of the business.
Three buyers
What each buyer checks first
Online store
Sizes, stock and delivery, before paying
Professional services
The method, the people and the evidence
Trades
Licence, locality and reviews, in minutes
One picture for customers, search and AI
Online stores
Food and grocery
Pack sizes, pickup choices, delivery areas and order timing need rules that work through checkout.
Fashion
Sizes, colours, images and stock levels are what a shopper weighs up on a phone before buying.
Retail
Online sales, physical stock, accounting and staff workflows need defined connections, with one system holding the master record.
Professional services
Professional services firms
What a buyer checks before hiring a firm, and how the website passes each check.
IT and technology consultancies
Vendor partnerships, solution pages and technical buyers who compare before they call.
Engineering and project delivery firms
Accreditations, standards and sectors, moved from the capability statement onto the web.
Consultants and advisory practices
A method the buyer can follow, the people behind it and the evidence it has worked.
Trades and home services
Trades businesses
A customer standing in the problem, deciding in minutes on licence, locality and reviews.
Emergency and repair trades
Plumbers, electricians, locksmiths, heating and cooling. Trust in ten seconds, on a phone, at night.
Building and renovation trades
Builders, renovators, landscapers. Judged on finished work, registration and how the project will run.
Plumbers, electricians and builders
A page for each trade, with its jobs, its licence and the searches its customers make.
Where we have done this
Our work includes a retail butcher, an SAP consulting firm, an engineering and project delivery company and several retailers. Each project account states what we did.
Tell us what your business sells and who buys it
Describe the business, the customers and where the website is letting you down today. We will get back to you.