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I went to Edge of Search 2026 expecting to learn how SEO changes when people use AI. I came home with a bigger question about where search now happens. Notes on entities, AI crawlers, share of search, and the dog harness that tied it all together.

AI projects with business promise efficiency and insight, yet too many executives and business owners don’t know where start or watch programs budgets balloon, or slow to a crawl,and staff confidence wane. The root problem is rarely the technology—it’s the absence of clear, documented ways of working that AI can plug into. Standard operating procedures…

What if a virtual team-member could draft job descriptions, generate website FAQs for customers questions, and write product copy in your brand voice before you’ve finished your morning coffee? Five years ago that sounded like sci-fi reserved for tech giants. Today it’s a browser tab away – and it doesn’t ask for superannuation. A Custom…
System prompt for a Custom ChatGPT to generate Job Descriptions Copy and paste, or type out, the placeholders below and fill them with your information. The model will only use what you supply, so be as complete as possible. [Location]:[Job Title]:[Tasks & Responsibilities]: (dot-points or short sentences)[Qualifications Required]: (dot-points or short sentences)[Company Culture]:[How to Apply…
This prompt instructs the AI to act as a professional customer service agent for small businesses, delivering clear, accurate responses to customer enquiries in under 100 words. The tone must be polite, professional, and aligned with the brand’s values. Responses should directly address the customer’s main concern, avoid jargon or robotic phrasing, and end with…
This prompt sets up the AI to write a well-structured, 500-word blog post for a small business in a specified industry. The article must open with a compelling introduction and use a clear, friendly, and authoritative tone throughout. The writer should define the target audience, use informative H2 subheadings, and provide practical, example-rich advice in…
This prompt guides the AI to act as a skilled customer support assistant who responds to everyday technical or service-related issues in a clear, empathetic manner. The assistant must diagnose the customer’s problem, offer a straightforward solution, and outline simple next steps—avoiding jargon, scripted replies, or lengthy responses. Replies should be in UK English, under…
This prompt directs the ChatGPT to write persuasive, well-structured content tailored for small business owners. The output must match the specified content type, topic, tone, and formatting style, while maintaining clarity and engagement. The ChatGPT should define the core message, organise ideas logically, and use language that resonates with small business audiences—avoiding jargon, clichés, and…

You’ve got a big campaign due, a backlog of tasks, and a flash of inspiration strikes: “Let’s get AI to help.” A few keystrokes later, you type something like “Write a blog post about sustainability”—and out it comes. A full draft. Dozens of sentences. Zero substance. You scroll. You skim. You sigh. Suddenly, you’re editing…

With online retailers adjusting prices daily—sometimes multiple times a day—relying on occasional manual checks just doesn’t cut it anymore. Competitor price monitoring has evolved from a ‘nice-to-have’ to a vital part of staying relevant and profitable. Still, for most retail store owners and eCommerce teams, price comparison is a manual, time-consuming process. You might check…