Today we officially launch our Seedling Commerce platform. Designed and developed for small business, Seedling Commerce is a flexible and scalable website platform to market and sell your products and services online. Before we go into the feature and benefits of the platform and how your business can use the platform to grow and serve your customer online, I wanted to take a moment to reflect on why I decided to develop an ecommerce platform.
Outlined in my last blog post I realised that there has been a shift that has been slowly changing the way we manage websites. Well, I say manage as, as websites now require constant management with regular content upgrades, marketing campaign integration, SEO optimisation and so on. Long gone are the days, when you paid a developer to build you website that you would use for the next 2 yrs to promote your business. Websites are no longer static platforms that you build once then let it see if it does what it meant to do for the business.
We live in a world that is constantly shifting and the internet only exaggerates the shifting fashions. Throw in Google’s regular SEO logarithms changes that actively impact the position of your listing in their search results. Then add design trends that seem to change every 18 months, user expectations and the list goes on. Developers wont tell you, but the truth is websites require constant changes and maintenance to be a key marketing tool or service facilitator for the business.
And so as the problem does not have a solution, one must build the solution themselves. But how does one build a flexible solution that can be customisable to each business’s needs and requirements, while at the same time, being scaleable, so the business doesn’t have to invest in new technology in a few years time.
This was a major factor, because we have seen so many websites come and go. We have seen trends emerge, technology change the way use the internet and research online. Newer and smaller devices arrive on the market each year, just try and imagine how you will be using the internet in 10 years time! I can take stab in the dark, but I sure it wont be close to how my kids will be using the internet.
To resolve this issue, and give this project longevity I decided my platform would be built on WordPress/WooCommerce. By using these two open source projects Seedling Commerce will be flexible enough to grow with each business, but at the same time offer affordability and stability in a website CMS.
Introducing Seedling Commerce
Seedling Commerce is all-in-one website platform to market and sell online for a simple flat monthly fee. The platform contains everything your need to successfully sell online and serve your customers better and with simple monthly pricing, the platform can easily be budgeted for by any business.
Hosted as a SAAS platform we manage all the software and website security to let you focus on what you are meant to be doing for your business – promoting and engaging with customers. The platform is packed full of features and benefits that we have taken great care in selecting to ensure they offer a purposeful benefit to the business while not over straining each website deployment to assist in getting the fastest possible website loading speeds.
At the core of the system is the blog and ecommerce store, from the core of WordPress and Woocommerce, these functionalities offer a powerful way to communicate and sell to your audience while generating great SEO for Google’s and Bing’s search engines. Built on top of this in an email market system to help promote blog posts, products and services. Integrating the email marketing system into the same dashboard as your website and ecommerce CMS allows you to easy manage email marketing campaigns without the fuss of managing the integration between a email marketing service provider and your website.
We have then added in a great range to SEO tools to help you optimise your website content for both users and online search engines, manage redirects and automatically generate a sitemap for Google Webmaster submission. Content analysis, helps you craft great content for blog posts, pages and products, and will give you the confidence that you are carry out best practice SEO.
Next we boost up the default search capabilities of each deployment with a customisable search engine that digs a lot deeper into your content to assist your users to find what they are after quicker and easier. Website tracking of each term entered into the search field by users will allow to monitor and adjust website site maps and navigation to better improve user experience.
Internal user tracking along with Google Analytics integration allows you to monitor how your website is actually being used. Once a user has been identified you will be able to follow their step by step movements on your website. Again giving great insight in how your website is been used and how you could potentially improve user experience and conversions.
Ecommerce extensions bring practical and time saving integrations with popular payments gateways, shipping companies and help your business streamline and automate sales. The full list includes:
- Stripe / Apple Pay / eWay / ZipMoney / AfterPay / Paypal payment gateways
- Wholesale/Resellers/B2B ecommerce portal – Set different price points for different user groups
- Inventory management
- Local delivery – Restrict delivery to certain suburbs and time periods
- Australia Post / Shippit / Sendle integration
- Set delivery fees
- Abandoned cart reminders
- Booking and appointments
- Product reviews
Together with these awesome features Seedling Commerce offers a great range of mobile responsive themes to give you the confidence that your website will look awesome and users will be able to use it on any device. The designs are easily customisable to your brand colours and style, and there is plenty of areas to upload engaging imagery. Plus we have a lot more themes in works that are almost ready for the platform.
But here is the best part, to help your business maximise their return with Seedling Commerce, we have also introduced a an affordable website developer service to fine-tune the design and the online ordering system to your internal processes and workflow, or to cater for most other requirements you might have.
Introducing Seedling Commerce Pro
Seedling Commerce Pro is a extension service where we can customise your Seedling Commerce website for your business needs from one of our starter themes.
The service puts our accumulative knowledge into a single service to allow small business to maximise savings on their website costs. We have bought website hosting, professional development and ongoing management costs into a simple monthly subscription.
Built upon the Seedling Commerce platform, Seedling Commerce Pro subscriptions includes a number of monthly Developer Pro Task’s with each account.
Developer Pro Task’s it’s just our fancy way of saying task! or “Can you do this on my website?” The costs are set, so no more surprising invoices from your web developer! Subscription plans are flexible from month to month to allow you to easy adjust your monthly fees, and the amount of tasks that you like completed.
Business owners and staff can use these Developer Pro Task’s to:
- Update & manage content
- Manage website settings
- Install & manage extension settings
- Build custom forms
- Set up or modify memberships
- Design Modifications
- API Connections
- Build custom Page templates
- Speed Optimisation
- Code Snippets
Together with user tracking and google analytics and Developer Pro Task’s, businesses can now build a customised website to their users needs at a fraction of the cost of getting it developed upfront. Over the next few months we will be posting some examples and capabilities of Seedling Commerce and Seedling Commerce Pro.
We are currently offering a 30 day free trial, to take advantage of this great offer sign up here.