Category: Business Online
Discover our articles from our journey of running a business online, or articles that we think will help you with your business online.
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How Local Australian Shops Can Rank Higher with Voice Search Optimisation
Discover how voice search optimization can help local businesses in Australia attract more customers. Learn how to adapt your content and improve your chances of being discovered in voice searches.…
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The Power of Empathy in Turning Challenging Customer Interactions into Opportunities
Imagine you’re browsing through your favourite online store late on a Friday evening. After a long week, you’re treating yourself to something special: a little retail therapy to lift your…
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Why Content Marketing and Content Gap Analysis are Your Secret Weapon for Small Retail Success
Running a small retail business in Australia is no walk in the park. The landscape is as vast and varied as the country itself, with towering international corporate giants on…
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Why Your Unique Selling Proposition Matters – Unlock the Key to Attracting and Retaining Loyal Customers
Introduction Imagine walking through a bustling weekend market, surrounded by vibrant stalls, each vying for your attention. Vendors are calling out, showcasing their goods, and offering samples. Amidst this lively…
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The Benefits of Sales Events for eCommerce Conversion and SEO
Transform your e-commerce business with regular sales events. Learn how to drive traffic, improve conversion rates, and enhance your site’s SEO performance. Discover actionable insights to elevate your online store’s…
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Customer Feedback and Analytics: How Chatbots Can Offer Business Insights
Chatbots can provide significant business insights by collecting customer feedback and analysing interaction data. By monitoring customer queries, responses, and behaviours, businesses can identify trends, preferences, and problem areas. This…
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The Hidden Goldmine: How Email Lists Can Outperform Social Media for Your Business
Discover the power of email marketing in this insightful article. Learn why prioritising email lists over social media is essential for sustained business growth and success. Gain valuable insights into…
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Why Free Shipping Is More Than Just a Perk: A Deep Dive
Why Free Shipping Is More Than Just a Perk: A Deep Dive” explores the strategic importance of offering free shipping in e-commerce. Discover how free shipping can increase average order…
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Encourage Customer Reviews – Building Trust, Enhancing Visibility, and Gathering Feedback
Unlock the Power of Customer Reviews: A Comprehensive Guide to Building Trust, Enhancing Visibility, and Gathering Feedback. Discover how customer reviews can transform your business, boost online presence, and drive…
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Chatbots – Offering 24/7 Customer Support Without the Overhead
As digital technology continues its relentless advance, one innovation reshaping the frontier of customer service is the rise of AI chatbots. These virtual assistants are not just a fleeting trend,…
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Understanding Natural Language Processing (NLP) in Chatbots
Natural Language Processing (NLP) is the secret ingredient that brings chatbots to life. It’s the technology that enables these virtual assistants to understand our language, respond intelligently, and provide us…
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WooCommerce Blocks Part 2 — Making the Most of WooCommerce Blocks
With the release of WordPress 5.0, the new Gutenberg editor introduced the concept of ‘Blocks’. These are customised code objects that enable media-rich functionality using simple drag and drop editing for ease…